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Here are some stuff that I've been doing the last few years.
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01.



Brahma
World Cup™
As the official sponsor of the 2018 FIFA World Cup Russia™, Brahma wanted to be remembered. SO we created a series of contents to be posted in real time according to what happened during one of the event.

2018

@ Africa







































In a World Cup scenario we needed to be fast to be noted. To be able to post the content in real time, we've created a guide using different weight variations of Druk and Knockout typographies according to the image, text and media format we were supposed to use.






















My role

Art Direction
Design
Illustration
Motion Design
Made with

Iuri Castelo, Mauro Paz, Chico Medeiros, Pedro Chamme, Eduardo Monteiro, Matías Menéndes and the lovely people from Ambev and Africa.
2018

São Paulo


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02.



Primavera,
te amo
Me and Tomás Susehmil were invited to be VJs in the “Primavera Te Amo Festival”. In this project we had to make video loops to play in a big screen while several DJs and bands played Brazilian music.
2017

@ Freelance




























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03.



Samsung
Galaxy S7
Samsung was launching its best smartphone ever: the Galaxy S7. To show people that they could do anything they wanted with our product, we created a series of films showing people doing some really weird stuff just because they can.

Like a guy that lived like a mermaid, just because he could do it using the Samsung Gear VR. Or a guy that liked to take pictures of UFOs using Samsung’s night camera.
2016

@ Isobar











My role

Art Direction

Made with

Pedro Fernandes, Diego Araújo, Eduardo Battiston, Andreia Siqueira, Raphael Brites, Henrique Pecego, Fabio Del Rio and the awesome people from Samsung Brasil and Isobar.
The videos were produced by YourMama and directed by Rafa Quinto
2016

São Paulo


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04.



Budweiser
Music
Budweiser sponsors a lot of international artists that are coming to perform in Brazil. Our goal was to let the public know that the brand was responsible for bringing them close to their favorite bands.

So we created a pirate radio frequency that "invaded" the FM radio schedules during prime time to report what's happening on those concerts, showed exclusive interviews on the backstage and also gave last minute tickets to the events.
2017

@ Africa
















































My role

Art Direction
Design
Motion Design
Made with

Murilo Zeneddine, Felipe Ribeiro, Andriws Vilela, Juliana Moreira, Yuri Mussoly, Matías Menéndes and the amazing people from Ambev and Africa
2017

São Paulo




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05.



Not on App Store
Not on App Store is a social media campaign questioning existing behaviors: Is there an app for everything? By making a sticker that people can print or order we have reached out to people around the world and the project has turned into a movement.


We sent the up to 7000 stickers to more than 50 different countries. Thousands of photos and 5 years later the project is still bubbling. Do you think is there an app for everything?
2014

@ Hyper Island















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Made with

Caio Andrade
Linn Livijn Wexell
2014

Stockholm



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06.



Samsung
Rio 2016
As the official sponsor of the biggest event in the world, the Rio 2016 Olympics, Samsung had the responsibility to share the real feeling of the event with as many people as possible in the country.

We gave the opportunity for people who would never be able to attend the Olympic Games to feel like they were there there, using Samsung VR technology.
2016

@ Isobar






My role

Art Direction
Made with

Pedro Fernandes, Andreia Siqueira, Eduardo Battiston and the amazing team from Samsung Brasil and Isobar.
The video was directed by Daniel Caselli.
2016

Rio de Janeiro




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07.



Gabi Ochoa
Pediatria & Puericultura
My sister is a pediatrician and I created a visual identity for her clinic. The biggest challenge was to make it trustable for the parents and sweet for the kids.

So I created a childish typography and illustrations that grabs the parent’s attention and belongs to the children's universe.
2016

@ Freelance



















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08.



Praia de Paulista
With tall buildings, cars and people everywhere, São Paulo makes people feel suffocated.

As many cities, it has a lot of shopping malls where people used to go for recreation. That's why many people say that the “malls are the beach of people from São Paulo” (as we don't have one).

To change that perception and make people enjoy other places rather than shopping malls, we created look alike beach signs and hung them in outdoor areas. But instead of bringing the name of a beach, we changed it to the name of thoses locations, like parks, squares and boardwalks.
2015

















After the project got big, we were invited to make an interactive installation at MIS - Museu de Imagem e Som, a museum in São Paulo where people could tell us what are their beaches in the city.

And we also did a skateboard to have fun in the waves of São Paulo beaches.
:)


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Made with

Caio Andrade
Nikola Salim

2015

São Paulo




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09.



Political Ashtray
We wanted to stop people from throwing cigarette butts on the floor. But what if we could do that while also making them aware of the corruption in our country? 

A big installation in the street that worked as an ashtray with photos of Brazilian politicians that were part of the biggest corruption scandal in Brazil's history.

Our message:
We need to clean up the country. From the butts in the streets to corrupt politicians in the government.
PUT OUT YOUR CIGARRETE HERE.
2013













My role

Art Direction
Design
Film Direction
Production

Made with

Marcos Botelho, Pedro Andrade (GAAT), Nicholas Zugaib (WAVE Project), Tomás Susehmil and Pedro Bauer
2013

São Paulo





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10.



American 
Idiot
Here’s a political poster as you can see. I hope you don't mind my political position and we can still be friends if you support this guy.
2018

Los Angeles




















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11.




Horizoncar
Horizoncar is a company in Brazil that wants to help people to get closer to their dreams by buying a car.



2019

@ Freelance












































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I'm really glad you scrolled it all. I hope you have a nice day and win the lottery.


Would you like to talk to me? Drop a line at: contato@ochoarafael.com

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Rafael Ochoa
is a Art Director
& Designer based
in São Paulo,
Brazil.